In the relentless pursuit of innovation, the fashion industry often looks to the future: to labs, to algorithms, and to speculative new technologies. But sometimes, the most profound breakthroughs come from looking at what we discard. Imagine a fabric with the warmth and comfort of wool, born not from a flock of sheep, but from the remnants of a seafood dinner and the plastic bottles we toss away. This is not a designer's fever dream; it is the reality of Seawool®, a revolutionary textile that is poised to rewrite the rules of sustainable fashion.

Image: Mandy Henry, Unsplash